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美國(guó)果粉:新MacBook和機(jī)頂盒軟件令人失望透頂

美國(guó)果粉:新MacBook和機(jī)頂盒軟件令人失望透頂

Aaron Pressman 2016年11月03日
就連一些鐵桿果粉都對(duì)新款MacBook Pro開(kāi)始吐槽。

上周蘋(píng)果公司召開(kāi)了一場(chǎng)新品發(fā)布會(huì),會(huì)上發(fā)布了幾款筆記本電腦和一款升級(jí)版的電視機(jī)頂盒軟件。然而這場(chǎng)發(fā)布會(huì)卻遭到了多方質(zhì)疑和吐槽。有些人甚至質(zhì)疑蘋(píng)果對(duì)這兩個(gè)市場(chǎng)的基本戰(zhàn)略是否已經(jīng)擱淺了。

發(fā)布會(huì)的產(chǎn)品介紹環(huán)節(jié)首先從一款叫做“TV”的蘋(píng)果電視軟件開(kāi)始。這款應(yīng)用旨在改進(jìn)蘋(píng)果電視的一個(gè)主要弱點(diǎn),以往用戶要想在蘋(píng)果電視上找到一個(gè)特定的節(jié)目,就得在好幾個(gè)視頻應(yīng)用里一個(gè)個(gè)地搜索。但有了這款新應(yīng)用后,用戶就可以同時(shí)在多個(gè)視頻應(yīng)用上搜索一個(gè)節(jié)目。不過(guò)它也有一個(gè)說(shuō)大不大說(shuō)小不小的問(wèn)題——Netflix和亞馬遜視頻(Amazon Video)這兩個(gè)在美國(guó)最受歡迎的流媒體視頻網(wǎng)站并未被包含在內(nèi)。

介紹完了這款軟件之后,蘋(píng)果終于揭開(kāi)了姍姍來(lái)遲的升級(jí)版Mac系列電腦的神秘面紗。然而令廣大果粉不滿的是,此次升級(jí)的電腦只有MacBook Pro筆記本這一條產(chǎn)品線,而iMac和Mac Pro系列臺(tái)式機(jī)仍然原封未動(dòng)。更令人接受不能的是,升級(jí)版的MacBook Pro居然搭載的還是幾年前的英特爾芯片。

蘋(píng)果邁出的這一步——或許還有沒(méi)邁出的那幾步,引得外界紛紛批評(píng)蘋(píng)果在這兩大市場(chǎng)上的戰(zhàn)略。

最新發(fā)布的蘋(píng)果TV也是市面上最昂貴的網(wǎng)絡(luò)機(jī)頂盒,然而現(xiàn)在就連許多廉價(jià)機(jī)頂盒都具備了播放4K高清視頻的功能,售價(jià)最高的蘋(píng)果TV卻不支持4K播放,實(shí)在是說(shuō)不過(guò)去。知名博主喬伊·斯蒂爾干脆在他的博客上貼出了一張表,表上的10款其他品牌的網(wǎng)絡(luò)機(jī)頂盒的功能都比蘋(píng)果的多,但價(jià)格卻都更便宜。

比如亞馬遜的Fire TV機(jī)頂盒只賣(mài)90美元,但它也支持4K播放,還有一個(gè)包括了Netflix在內(nèi)的通用搜索應(yīng)用。

斯蒂爾寫(xiě)道:“在2016年秋天,為了進(jìn)入蘋(píng)果的電視生態(tài)系統(tǒng)而花150美元買(mǎi)這么一個(gè)硬件,無(wú)論如何也說(shuō)不過(guò)去?,F(xiàn)在谷歌也生產(chǎn)了一款UHD HDR播放器,而且它的成本還要低于蘋(píng)果的Siri遙控器,這就說(shuō)明蘋(píng)果賣(mài)的硬件有問(wèn)題了。”

雖說(shuō)TV應(yīng)用在有些情境下還是挺有用的,然而隨著谷歌和AT&T等競(jìng)爭(zhēng)對(duì)手的在線電視服務(wù)日益突飛猛進(jìn),蘋(píng)果至今仍未建立自己的具有吸引力的在線電視服務(wù)。蘋(píng)果的一些獨(dú)有的節(jié)目或許會(huì)讓部分鐵粉產(chǎn)生購(gòu)買(mǎi)欲望,但是刨去這些獨(dú)有內(nèi)容或一些最搶眼的功能,“還有誰(shuí)會(huì)買(mǎi)這款產(chǎn)品?”史蒂爾問(wèn)道。

而在筆記本電腦方面,蘋(píng)果的做法也招來(lái)了類似的問(wèn)題。

首先是蘋(píng)果對(duì)CPU的選擇,此次發(fā)布的新版MacBook Pro基于英特爾三年前推出的Skylake平臺(tái),而非最新的Kaby Lake平臺(tái)。寫(xiě)手兼開(kāi)發(fā)者歐文·威廉姆斯指出,老款MacBook Pro筆記本的CPU性能在某些標(biāo)準(zhǔn)上還超過(guò)了新款的CPU性能。

“如果你現(xiàn)在用的是一臺(tái)2012年的MacBook,你可能都說(shuō)不出來(lái)它跟新款有什么區(qū)別?!蓖匪箤?xiě)道:“但這有一個(gè)問(wèn)題:這家公司等了四年之久,卻沒(méi)有推出任何實(shí)際的有未來(lái)價(jià)值的功能,又有何‘新’可言?!?/p>

還有人批評(píng)蘋(píng)果對(duì)Pro系列的升級(jí)力度不夠,對(duì)從事創(chuàng)造性工作的專業(yè)人士沒(méi)有提供額外的幫助,而這本來(lái)一直是蘋(píng)果最有強(qiáng)項(xiàng)的市場(chǎng)之一。比如創(chuàng)意數(shù)字媒體網(wǎng)站(Creative Digital Media)的總編彼得·科恩就指出,蘋(píng)果的新款筆記本電腦并不具備處理虛擬現(xiàn)實(shí)(VR)項(xiàng)目所需要的強(qiáng)大的圖形芯片。

科恩認(rèn)為:“Mac之所以一舉成名,就是因?yàn)樗プ×俗烂娉霭婧蛨D形處理領(lǐng)域,而PC當(dāng)年則在這方面錯(cuò)失了良機(jī)。目前看來(lái),蘋(píng)果也要在下一代的圖形、3D和VR領(lǐng)域步PC的后塵了?!?/p>

在上周的發(fā)布會(huì)上,蘋(píng)果還回顧了1984年第一代Mac和1991年初代Mac筆記本發(fā)布時(shí)的情景。但如果粉絲們的批評(píng)真的切中了要害,那么蘋(píng)果或許的確忘掉了“初心”——也就是當(dāng)初讓那些經(jīng)典產(chǎn)品大獲成功的東西。(財(cái)富中文網(wǎng))

譯者:樸成奎

Apple’s event last week to unveil new laptops and some improvements to its TV set-top box software were underwhelming on multiple levels. Now some are questioning whether Apple’s fundamental strategies for the two markets are running aground as well.

The new product introductions started with a new app for the Apple TV software called “TV.” The app was supposed to correct one of the chief weaknesses of Apple TV in which a user might have to search across multiple apps, one at a time, to find a particular program to watch. With the new TV app, users were supposed to be able to search for a show across many apps at one time. The problem was that Netflix and Amazon Video, the two most popular Internet streaming video services, weren’t included.

Then Apple finally moved to update its aging line of Mac computers. But only the MacBook Pro notebook line got updates, while the iMac and Mac pro desktop lines remained unchanged, and the updated MacBook Pro models rely on year-old CPU chips from Intel.

The moves—or the lack of additional moves—have prompted criticism of Apple’s strategy in both markets.

The TV announcement left Apple with the most expensive Internet set-top box on the market, but lacking the features of many cheaper devices that can display 4K video. Blogger Joe Steel put together a list of 10 competing Internet video devices that cost less and had more features.

Amazon’s $90 Fire TV set top box, for example, can display 4K video and has a universal search app that includes Netflix.

“There is no way to justify spending $150 to enter Apple’s TV ecosystem in the fall of 2016 on hardware alone,” Steel wrote. “When Google is making a streaming UHD HDR player that costs LESS than a replacement Siri Remote, there is a problem with the hardware Apple is selling.”

While the TV app may be helpful in some situations, Apple still hasn’t been able to create its own compelling online TV service while competitors, like Google and AT&T , push ahead. An Apple line-up of programming that was uniquely available on the Apple TV box might provide a compelling reason to buy the device. But without unique content or the most desirable features, Steel wonders “Who is this product for?”

On the laptop side, Apple’s decisions have raised similar questions.

One red flag came with Apple’s choice of CPU, which is based on Intel’s three-year-old Skylake platform, not the brand new Kaby Lake platform. Writer and developer Owen Williams pointed out that the CPUs in older MacBook Pro laptops outperform the chips selected for the newer models in some benchmarks.

“You can use a MacBook from 2012 right now and probably can’t tell the difference,” Williams wrote. “But therein lies the problem?—?the company waited four years, then didn’t really deliver any real future-value other than it’s ‘new.'”

Others criticized Apple for failing to make the “Pro” line more useful to modern professional workers in creative fields, traditionally one Apple’s strongest markets. The new laptops lack the powerful graphics chips needed to work on virtual reality projects, for example, observed Peter Kirn, editor in chief of the Creative Digital Media website.

“The Mac made its name because it embraced desktop publishing and graphics when the PC missed the boat,”Kirn wrote. “Now, it seems Apple is about to miss next-generation graphics, 3D, and virtual reality.”

At last week’s event, Apple harkened back to the introduction of the original Mac in 1984 and the first Mac laptop in 1991. But if the critics are correct, the company may have lost touch with what made those iconic products so successful.

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